With the arriving of the much-anticipated Milan Design Week 2018, the event comes with the incredible Ventura Projects. Having its debut last year, Ventura Centrale comes for its 2nd edition, ready to mesmerize everyone with their incredible design installations, courtesy of their world-renowned studios. Coming back to Milan’s underground (beneath Milan’s Central Station), the event will bring 8 more challenging designs worth visiting, becoming one of the main stages of the Fuorisalone 2018.
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At Ventura Centrale, visitors can expect to discover a wide range of contemporary design elements, from the rigorous technique applied by the Far East Leading manufacturers to the innovative American design culture as well as the impressive craftsmanship of Italian and Swiss artisans. Now, Daily Design News will highlight some of the best features that are an absolute must see at this extraordinary venue.
Wooden Giants Come to Life Courtesy of Horgenglarus and Stephan Hürlemann
The installation ‘Riesen mit Zwerg’, comprised of seven giant wooden figures was built by architect and designer Stephan Hürlemann who used chair and table parts from the more than 100 years old component archive at manufacturer Horgenglarus. Hürlemann left all the parts in the condition in which he found them and merely drilled holes so that they could be connected with cable ties.
Sound Installation by AGC Asahi Glass
‘Sound’ will be at the core of the installation of the Japanese AGC Asahi Glass, the world-leading manufacturer of glass, chemicals and high-tech materials. This year’s soundscape concept is to create a space that enables visitors to experience auditory phenomena in new ways, using sound-generating glass currently under development at AGC. Sounds emanate from transparent glass, providing entirely new sensations for the visitor. This exhibit will blend together design, technology and aesthetics.
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Collaboration Between Surface Magazine and David Rockwell
Marking its 25th anniversary, Surface Magazine invited architect David Rockwell, of the award-winning Rockwell Group and a selection of emerging and established American designers, including the design studio 2×4, to bring a new interpretation of the good old American Diner to Milan. The diner is an undisputed icon of American culture, a symbol of accessible food and entertainment, a supporting character in classic movies like Pulp Fiction and When Harry Met Sally.
“Waste No More” Curated by Edelkoort Exhibitions
‘Waste No More’ is a thought-provoking fusion of design, textile and activism by applauded fashion brand Eileen Fisher. Its latest initiative DesignWork exemplifies the company’s dedication to challenging the ways of the fashion industry. “Textiles and apparel have a huge environmental impact and our industry’s current model is unsustainable. We’re making more and more stuff. And after each season, we toss out the old and move onto what’s next,” Fisher explains. The exhibition will be curated by Li Edelkoort and Philip Fimmano and the zero-waste works have been developed by long-time collaborator and artist Sigi Ahl.
Fabrica’s Multidimensional Exhibition
For the Ventura Centrale exhibition, Fabrica is working together with Pierre Frey in the context of the Reciprocity Design Liège triennial. The ‘Paradigm’ exhibition will be a multidimensional visual journey that questions the role of the image within the contemporary design process.
Editamateria Joins Forces with Antonio Aricò
This year, Editamateria and Antonio Aricò welcome visitors into a real Italian room – una stanza, a place where the relationship between man and his objects becomes visible. The furniture collection by Aricò becomes a metaphor for human activities and emotions, for the Italian esprit. For the solid wood collection, Antonio Aricò draws inspiration from the Mediterranean culture, the Italian roots and traditions.
Transitions III: Experimental Inventiveness
Baars and Bloemhoff return to Ventura Centrale Vaults for the Transitions III: Experimental Inventiveness. Six leading Dutch design studios were invited to work with the company’s extensive materials collection. Bart Joachim van Uden, Christian Heikoop, Floris Wubben, Job van der Berg, Mae Engelgeer and Studio Truly Truly will show the public startling techniques, applications and combinations.
The Colourful Exhibition by Nitto
The exhibition from Japanese brand, Nitto will be all about colour. HARU stuck-on design shows you ‘Bring colour into your life’, a series of colourful adhesive tapes offering a new way of styling space. Three different materials are on display: washi tape, soft glossy PET tape and transparent OPP tape. The combinations of different colours, patterns and textures offer many mix-and-match possibilities for creative souls.
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