“Honored”, says the Italian, who reveals that she is ready to face the challenges of the Milan Furniture Salon.
Maria Porro is the first woman elected president of the Milan Furniture Salon, which was postponed last year due to the pandemic and its 59th edition will take place in September. The announcement of the furniture brand’s marketing director who bears her last name and former president of the Italian Furniture Manufacturers Trade Association was made on the event’s official website.
Image Credit: Giovanni Gastel
“The decision to invest in a young and motivated president is part of a strategy to consolidate the event’s international prominence in a period of profound changes. Maria Porro can count on the support of the entire board while, with determination, she will continue the journey of the Milan Furniture Salon along a path of growth and renewal”, says Gianfranco Marinelli, president of Federlegno Arredo Eventi, the company that organizes the Salon de Furniture.
Image Credit: Amo Italia
Born in 1983, she celebrates the achievement and speaks of the affective place that the event has in her life. “I grew up with the Furniture Salon. When I was a child, my grandfather Carlo used to take me to the pavilions of the old place. I watched as the Fair moved to its new location in Rho, and I was thrilled to be able to participate in the Shanghai Furniture Fair. Today, I feel honored to take on this role in such a vital and transformative moment”, vibrates.
Maria is grateful for the opportunity and hopes to make progress. “I and the entire Board of Directors will work to ensure that, as a unique and indispensable design showcase, the Salon rises to face future challenges in terms of sustainability, digitization, research, innovation, creativity, and inclusion, as always maintaining the highest quality. Our goal is a strong, united, inclusive, sustainable, and creative Furniture Salon,” concludes.