Fashion Design News: after a very successful beauty collaboration with Estée Lauder, Victoria Beckham is taking on a new undertaking by partnering with sportswear giant Reebok. Following the likes of fellow musicians such as Hip Hop Superstar Kendrick Lamar, Victoria hopes to set a trend with her new partnership. Join Daily Design News and find out more about this mega collaboration!
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“I am incredibly excited to embark on this partnership built on shared values,” Beckham stated. “I have always championed instilling confidence in women and Reebok is a brand that has been at the forefront of this same message for decades. To have the opportunity to challenge the traditional notions of fitness wear within a fashion context is something I have always wanted to do. I have long incorporated sportswear into my wardrobe and daily life and I am thrilled to be coming together with Reebok on such a dynamic proposition.”
“I am incredibly excited to embark on this partnership built on shared values”
The result of this fantastic partnership is thought to be released late in 2018, thus the project sits tight under Reebok‘s Innovation Collective – the brand’s branch that focuses on next-gen performance and expression, which has previously worked on products with Vetements and Cottweiler.
Although very little is know about the collection itself, if we look at her own label, it goes even without asking that Victoria Beckham‘s style favourites will heavily feature. In the past few years, Beckham has relied on white tennis-inspired trainers, always paired with her very own signature style.
“As a brand, we look to partner with not just influential women, but women who want to truly change the world,” added Corinna Werkle, senior vice president of women’s initiatives at Reebok. “There’s no better embodiment of this than Victoria. She is a true visionary who possesses a relentless desire to help women become the best version of themselves. This desire shines through in everything she touches, especially her designs, which continue to push industry standards season after season. We cannot wait for the world to see what she will do with our collaboration.”
“As a brand, we look to partner with not just influential women, but women who want to truly change the world”
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Source: Vogue UK