Dior has invited seventeen artists and designers to reinvent the iconic Medallion Chair. This unique piece is a symbol of Louis XVI style, which was first embraced by Dior in 1947, who used it to seat guests at his fashion shows and in 2021, on the occasion of Milan Design Week, this design was reborn. The Medallion Chair is an emblem of the fashion house since its inception and got some brand new looks this year, just as iconic.
In the case of Dior’s Medallion Chair, the boundaries between fashion and design are famously porous. Installed at Palazzo Citterio, Dior presented the seventeen reinterpretations at the return of Salone del Mobile in Milan.
Christian Dior describes the Louis XVI chair in his memoirs as “sober, simple, but above all classic and Parisian.” Tapered with an oval back, the story began with the collaboration of the stylist-tailor with Victor Grandpierre, first a photographer and then a decorator. The famous duo produced the famous grey and white interiors that have become synonymous with Dior. The same oval, crowned by a Fontanges bow, was displayed on the Dior packaging, communication, and in the boutiques. Used at fashion shows, medallion chairs became silent spectators to a beautiful Parisian world.
The list of creatives includes Sam Baron, Nacho Carbonell, Pierre Charpin, Dimorestudio, Khaled El Mays, Martino Gamper, Constance Guisset, India Mahdavi, Nendo, Joy de Rohan Chabot, Linde Freya Tangelder, Atang Tshikare, Seungjin Yang, Ma Yansong, Jinyeong Yeon, Tokujin Yoshioka, and Pierre Yovanovitch. With these famous and renowned artists and designers, one can only expect an iconic creation!
Dior didn’t set any boundaries to artist’s creativity when ask them to rethink the exclusive chair. From France to Japan, these creations are delightfully different and unique.