For almost 100 years on the spot, the brand has not updated space since 2004, nowadays, the Coca-Cola 3D robotic billboard in Times Square is blowing everybody’s minds!

The worldwide popular beverage brand Coca-Cola has been present at one of the world’s most famous intersections in Manhattan forever — almost 300 thousand people pass every day at Time Square. More than a billboard, the brand has turned the place into a tourist spot. Of course, Daily Design News couldn’t fail to show this news to you!

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The new installation proves this, being the first 3D robotic billboard that has news. The “plate” is almost six stories high, with 1760 LED screens that move independently. In this way, a choreography is created in synchronization with the images displayed on the display.

The spot has not been updated since 2004, and rather than displaying advertising, Coca-Cola intends to take advantage of the local character of the site to offer content and promote interactions with the public at different times of the day.

But there’s no picture able to be compared to the visual effect of a video, right?! So, enjoy the teaser that Coca-Cola did to spread the brand-new billboard!

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Source: Design Build Ideas