Maison et Objet 2018: Best Design Conferences to Attend (4th DAY) — Our editor’s team is here to help you stay one step ahead on what really matters in the Design world. See what awaits you on the 3rd tradeshow day!

On January 19-23, 2018, Paris will be the favorite destination of design lovers from all over the world. Considered the biggest events and important reference when it comes to design event, Maison et Objet Paris is also a great opportunity to attend to some of the best conferences in the Design industry. After all, Daily Design News‘ editors will be covering the main trends during the event. Take a look at what awaits you on the Maison et Objet fourth day!


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L’ESPACE CONFERENCES

 The CONFERENCE AREA hosts 5 to 6 keynotes speeches and discussions a day on subjects varying from hospitality to retail, talks with exceptional designers, inspiring new concepts in interior design and the newest trends. Decoding the show’s main trend theme for January 2018 called “SHOW ROOM” is one of the main events to feature here.

SOCIAL MEDIA: DECOR UNDER THE INFLUENCE
11:00 – 11:45am

Influence marketing takes over the world of decor and becomes a springboard for bloggers/entrepreneurs. Some real-life case studies, with an analysis of the success story “The Socialite Family”. Constance Gennari, founder, The Socialite Family, Agathe Nicolle, Founder, Woo Agency, Moderated by Stéphanie Caumont, Consultant. More info

Agathe Nicolle, Founder of Woo Agency

INDUSTRIAL REVOLUTION
12:00 – 12:45pm

Designer Christien Meindertsma is joined by Stijn Roodnat from Dutch brand Label Breed and writer Tamar Shafrir to discuss Meindertsma’s Flax chair and the potential for embedding social critique into commercial products, hosted by Disegno. With Tamar Shafrir, writer, Christien Meindertsma, designer and Stijn Roodnat director of Label Breed, Moderated by Olie Stratford, a journalist for Disegno. More info

Tamar Shafrir is a Rotterdam-based writer, researcher, and designer.

HANNAH CARTER OWERS: OUT OF CONTEXT
01:00 – 01:45pm

Objects, furniture, and art: How the unfamiliar can become familiar and vice versa in a hotel setting. With Hannah Carter Owers, Directrice, Universal Design Studio, Moderated by Guy Dittrich, Editor-at-Large, Sleeper Magazine. More info

Hannah Carter Owers

LIFE TUGS AT THE HEARTSTRINGS
02:00 – 02:45pm

Alongside running a leading global design & architectural studio – delivering schemes for the likes of Jay-Z & Sony PlayStation – Lee PENSON has now co-created JO&JOE with AccorHotels; a brand that’s pressed the reset button on life in general. With Lee Penson, Designer Founder and C&O, Penson, Moderated by Guy Dittrich, Editor-At-Large, Sleeper Magazine. More info

Lee Penson ©billwaters

VIRTUAL DECOR, AUGMENTED DECOR: THE NEW FACE OF 3-D
03:00 – 03:45pm

Thomas Griffoin, Founder, The Full Room, Pierre Maheut, Product Manager for Architecture & Industrial Design, Allegorithmic, Moderated by Stephanie Caumont, Journalist. More info

Pierre Maheut is Product Manager for Architecture and Industrial Design at Allegorithmic.

ATMOSPHERES: THE CULTURAL SAMPLING OF RAFAEL DE CARDENAS
04:00 – 04:45pm

New York architect and designer, Rafael de Cárdenas celebrates the launch of his new book: discover his dazzling creations that show a never-ending vision that encompasses the influences of fashion, art, and music. With Rafael de Cárdenas, Moderated by Guy Dittrich, Editor-At-Large, Sleeper Magazine. More info

Rafael de Cárdenas, Designer and Founder of Rafael de Cárdenas / Architecture at Large (RDC/AAL)

L’ESPACE RETAIL

Advice and innovation dedicated to retail outlets Exploring best practices, studying emerging trends and sharing experiences cutting-edge debates/workshops conducted by retail specialists.

VIRTUAL REALITY-AUGMENTED REALITY, THE NEW SHOPPING EXPERIENCE
11:00 – 11:30am

Virtual Reality and Augmented Reality make the shopping experience more immersive, more interactive, and more fun. Let us help you discover and experience these new technologies. More info

Christophe ANJOLRAS, CEO, VOLCAN DESIGN

INNOVATIVE RETAIL HASHTAGS ARE BUZZING ON SOCIAL NETWORKS!
12:00 – 12:30pm

Presentation of the barometer of popular international retail concepts provided through a cross-analysis of social network conversations and field research. What are the retail trends that go beyond viral value? More info

Monique Large, founder of Pollenconsulting

DESIGNING YOUR SOCIAL MEDIA STRATEGY
01:00 – 01:30pm

How to adapt the content of your website, catalog, and POS materials for optimal use on social media. How to transform this content into major visual posts, and establish your brand image. More info

Sophie Gaudras, Founder, Mon Garde Manger agency

REPRESENTING YOUR SHOP’S DNA IN A DIGITAL WORLD
02:00 – 02:30pm

How to increase your sales by maintaining the essence of your offline presence in an online space across your e-commerce and social media. From personalization of customer experience and SEO optimisation to story-telling and consistent brand visual language. More info

Isabel Osborne, Senior Accounts & Community Manager, Trouva

WHAT ARE BEST PRACTICES FOR EXHIBITING AT A TRADE SHOW?
03:00 – 03:30pm

How to prepare for the show and get your prospects to attend, optimize your presence throughout the show, transform your prospects into clients, and manage the post-show period. With Julie Réjean, Marketing Consultant and Coach. More info

Julie Réjean (Copyrights Camille Collin)

WHAT’S NEW, OR, THE QUINTESSENCE OF PRODUCT NEWS AT THE SHOW
04:00 – 04:30pm

The different “What’s New?” spaces at the show highlight new products on offer at the show. Consumer interest is increasingly focusing on the product itself, its intrinsic qualities, and the meaning behind it. More info

François Delclaux, Future And Trend Forecasting Specialist For The World Of Home Decor & Company Head, Un Nouvel Air

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Source: maison-objet.com