What’s better than a nice, cold pint of Guinness? Well, almost nothing, right? Now imagine yourself seated in a beach bar after a hard day of work and the waiter brings you a frosty can of Guinness. But you notice that’s not the usual, black and gold can. but a rather artsy one. Well, that’s because Guinness is celebrating the work of the British artist John Gilroy. Join Daily Design News and find out more about this limited edition John Gilroy Guinness Cans!
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John Gilroy was a 20th century British artist who’s best known work was the comical and colourful advertising campaigns for Guinness that he created over a period of four decades. The artist’s work for the world’s best stout dates from the 30s to the 60’s, including the brand’s influential ”My Goodness, My Guinness” campaign. The ads starred a disastrous zoo keeper, whom was actually a depiction of the artist himself. According to Guinness, it became one of the world’s longest running campaign.
Celebrating the artist’s 120th birthday, the Irish brewery has unveiled a series of cans starring some of the Gilroy’s most iconic design. The series include an illustration of a toucan, a long associated symbol to the brand.
The Association of Guinness and Seafood
Another limited edition design features a lobster, illustrated by the artist, and nods back to the popular advertisement campaigns of pairing Guinness with different foods. Apparently, the relationship between the animal and the Irish stout dates back to the 1900’s, thus, according to Guinness, the beer goes very well with seafood, due to its rather bitter taste.
The cans were designed in-house by Guinness, and see a departure from its classic black packaging. Instead, the illustrations are set against a simple, white background, allowing Gilroy’s classic designs to speak for themselves.
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Source: Design Week