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Beck’s New Album Colors Cover is Designed to Be Customised — British graphic designers Steve Stacey and Jimmy Turrell have conceived a customisable record sleeve for Beck’s new album Colors, which buyers can assemble into whatever pattern they choose.

Conceived to reflect the album’s title visually, the London-based graphic designers have designed a sleeve that is made up of layers of different colored transparencies. These layers can be assembled in different formations, which buyers can assemble into whatever pattern they choose, allowing listeners to create their own bespoke cover. The two vinyl LPs inside are also boldly colored in contrasting red and blue hues. And Daily Design News has exclusive pieces of information to share with you.

“In a visual sense, we wanted to run with that. So we went for punchy, geometric shapes and primary colors jammed together in a fun, almost childlike manner, but hopefully with a certain edge.”

“The album is a collection of experimental pop tracks. It’s music that makes you want to dance, is joyous and has been created specifically to be played out live,” said Turrel.

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The customisable sleeve is reserved for the “deluxe” version of the record. The designers created a second cover for the standard edition, which features a black and white image of Beck covered in yellow and purple shapes. Turrell had previously worked with Beck on a lyric video for the single Wow. And Turrell has also made one to the Colors single Dear Life.

Applying an alike aesthetic to the album’s cover art, it sees colorful overlays combined with scenic shots of built-up cities and natural landscapes. “I worked very closely with Beck on every aspect of the artwork from its initial conception until completion. Beck really knows his stuff when it comes to graphic design as a whole so he was never short of bringing ideas to the table,” explains the graphic designer.

Turrell studied at London’s Central Saint Martins University and has gone on to work alongside companies including Universal Music, Nike, Colette, Lexus, Pentagram, Levi’s and MTV. He describes his work as a combination of “handmade collage, drawing, screen-printing, and painting alongside digital techniques”.

Colors” is Beck’s first album since 2014’s Morning Phase, which was awarded best album at the 57th Annual Grammy Awards. The musician, born Bek David Campbell, is worldwide renowned for his eclectic style.


Pre-order Beck’s new album ‘Colors’ will be available just on October 13. But you can already listen to “Dear Life” HERE!


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Source: dezeen.com